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Providing crucial liquidity in a time of crisis

Publish date: 30 April 2020
Author: BLender

Anna Ettedgui, Head of Funding at BLender, told Efma how the company is alleviating burdens for both customers and financial institutions during these exceptional times.

Could you present BLender?

BLender is a global e-lending platform that provides cross-border, innovative and responsible services, operating as a direct lender and marketplace and acting as a Point of Sale (B2B2C) and B2C lender. BLender also provides white label solutions to corporates and financial institutions seeking to upgrade their technology.

The company was founded in 2014 by Dr. Gal Aviv (CEO), Boaz Aviv (CTO) and Barak Gur (VP Product) and is active today in Israel, Lithuania, Latvia, Italy, while being regulated in Europe with an Electronic Money Institution License (the same license used by PayPal, AMEX, Facebook etc.) and Consumer Credit Providers Licenses. BLender has over 350,000 registered users, 35,000 paying users and disbursed over USD 150,000,000 loans.

How is BLender helping companies and customers during the Covid19 crisis?

Being an agile, fully online, regulated and committed responsible lender for the past six years, we continue to provide the crucial liquidity needed by households, especially today during the Covid19 crisis, alleviating our customers’ financial burden and resolving the liquidity crisis. We are also offering our full scope of services to banks and financial institutions as white label solutions to support their digital transformation strategy during the Covid19 crisis and beyond.

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